SMART SOLUTION
SMART SOLUTION
During the 3th years minor we've designed a smart solution to help young city dwellers to eat a healthy, home-cooked meal, every day.
During the 3th years minor we've designed a smart solution to help young city dwellers to eat a healthy, home-cooked meal, every day.
client:
distributed:
assignment:
project:
Van Berlo
Hogeschool Rotterdam CMD
Smart Solutions for eating healthy home-cooked meals.
CMD 3th Year User Experience & Interface Minor
Van Berlo
Hogeschool Rotterdam CMD
Smart Solutions for Eating.
CMD 3th Year UI & UX Minor
A NEW WAY TO
APPROACH COOKING
With MyFood you’ll see what your friends, family and favorite influencers are cooking. Start following their recipes and earn badges for every meal you cook!
With MyFood you’ll see what your friends, family and favorite influencers are cooking. Start following their recipes and earn badges for every meal you cook!
Design Challenge:
“Design New Ways on how technology can help bussy young city dwellers to put a healthy, home-cooked meal on table every night, for family, friends and room mates”
“Design New Ways on how technology can help bussy young city dwellers to put a healthy, home-cooked meal on table every night, for family, friends and room mates”
- Van Berlo, Dutch Creative Agency
What is it that these young city dwellers want?
We narrowed down the “Young City Dweller” to starting citizens between the age of 18-28 and engaged a conversation to take a good look at their needs.
Where is it we stand and what can we bring to the table
To dedicate our work to the target audience we need to understand our position. So that you understand what we are making for a tastier future.
When? Right now, while the food is still hot!
There are a million recipes out there, for everyone and everything. We want to help you find that recipe that matches your taste pallet today.
There are a million recipes out there, for everyone and everything. We want to help you find that recipe that matches your taste pallet today.
OUR CONCLUSIONS
These 6 issues are a daily struggle our target audience experiences when making a home cooked meal for them selves, based upon our observations and interviews with the young city dwellers.
Absence of knowledge
on food and skills
Absence of knowledge
on food and skills
Absence of knowledge
on food and skills
Shortage in time to prepair a meal
Shortage in time to prepair a meal
Living on a budget and saving money
Living on a budget and saving money
To many apps to compose one meal
To many apps to compose one meal
Not enjoying or wanting to spend time on cooking
Not enjoying or wanting to spend time on cooking
STORYBOARD
We came up with three solutions for the problem at hand and made scenario’s to put the solution into context to test with our target audiences. We ended up combining the most suitable elements of the 2nd and 3th storyboard.
Our Concept:
“With the use of a community based platform, challenge, inspire and motivate users to try recipes shared by friends and family. By doing so teaching them new skills and share knowledge about food.”
“With the use of a community based platform, challenge, inspire and motivate users to try recipes shared by friends and family. By doing so teaching them new skills and share knowledge about food.”
- Team Lorumiipsum
Learn new skills
and about food
MyFood will learn your prefrences and will give personalized insights to help you become a better cook, with articles tailored for you.
Thousands of different recipes
With all users sharing their favourite recipes you’ll be able to find the one you are craving for tonight! Get Started!
Keep your progress in check
With each and every recipe you earn point to collect badges. These badges are archievements you can show of to your friends and family!
Show your badges off!
You can sellect up to five different badges to be viewed on your profile. That way every knows how much you love sushi!
What does it look like?
A slick looking collection of atomic design elements. All elements are designed to be re-used in different context. That way the user always knows what to expect, whatever page they might be at.
Onboarding
Onboarding
Navigation
Uploading
All the Screens
All handcrafted with love, care and patience.
Finish
By challenging our users we gamify and motivate the customers journey regarding prepairing a home-cooked meal. It's strong social-aspects makes the application unique yet familiar within the current social behavior of our target audience. MyFood is a power tool to improve the life-style by having fun and will make food worth photographing again.
Feedback
VanBerlo, our client and as well our mediators; the teachers are more than happy with the results. The final prototype was completly clickable and more than enough for VanBerlo to start building it.
Reflection
Reflection
It was a long 5 month but with all the available time it felt amazing to let our creativity run loose. Altho some activities of the project could have better time management the total process was spotless.
Conclusion
Conclusion
Working this long on one project really shows how much you can do to enhance the experience and improve the core concept and functionallity by extensively prototyping and improving.
OTHER CASES
MyFoodSmart Solution
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EDUCATION
2007 - 2011
Grafisch Lyceum, Rotterdam VMBO 3
2011 - 2015
Grafisch Lyceum, Rotterdam MBO 4
Interaction & Media Design
2016
Hoge School, Rotterdam HBO
Communication & Media Design
2018
Hoge school, Rotterdam HBO
Minor in User Interface and Experience Design
SKILLS
Web & Print Design
UI & UX Design
Photo Manipulation & Restoration
Communication Design
Information Architecture
Illustration
PILLOWSOPHY
We designers create, be it art or sollutions to problems, from local small scale shops, to big businesses though out the country or operating internationally. It start with an idea and ends with a feeling and message. Born to stimulate the visual sense of our fellow human beings. We design for the mind.
DESIGNED FOR THE MIND
ALL WORK BY © 2016 / 2019 BARK MILE ( MARK BIJL)