STRATEGY
STRA-tEGY
In assignment of employment Agency 'unique' i build a concept for 35+ latent jobseekers. this strategy is build upon the results from the researched target audience.
client:
distributed:
assignment:
project:
client:
distributed:
assignment:
project:
Unique
Hogeschool Rotterdam CMD
Employement Agency of the Future
CMD 2nd Year Experience Project
Unique
Hogeschool Rotterdam
Employment Agency
Exp. Project
TARGET AUDIENCE &
SCHWARTS VALUE'S
TARGET AUDIENCE &
SCHWARTS VALUE'S
TARGET AUDIENCE &
SCHWARTS VALUE'S
The employement agency of the future focusses on 30+ latent job-seeking from the creative industry, After interviewing the target audience I created transcripts and sorted those in attributes, consequences and values to determine their schwarts value's.
The employement agency of the future focusses on 30+ latent job-seeking from the creative industry, After interviewing the target audience I created transcripts and sorted those in attributes, consequences and values to determine their schwarts value's.
The employement agency of the future focusses on 30+ latent job-seeking from the creative industry, After interviewing the target audience I created transcripts and sorted those in attributes, consequences and values to determine their schwarts value's.
Safety, harmony, and stability of society, of relationship, and of self.
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RESULTS AND CONCLUSION
RESULTS AND CONCLUSION
RESULTS AND CONCLUSION
The schwarts-values play a important part, the most common values will be the backbone of the concept and the validation for design choises made within the concept and later on in touchpoints and other substantiations that thicken the experience.
The schwarts-values play a important part, the most common values will be the backbone of the concept and the validation for design choises made within the concept and later on in touchpoints and other substantiations that thicken the experience.
The schwarts-values play a important part, the most common values will be the backbone of the concept and the validation for design choises made within the concept and later on in touchpoints and other substantiations that thicken the experience.
SELF-DIRECTION
SELF-DIRECTION
Personal succes in business and relationships through demonstrating compentence.
scored 6 out of the 9
SECURITY
Independent thought and action - choosing, creating and exploring without intruding ones privacy.
scored 5 out of the 9
achievement
achievement
Independent thought and action - choosing, creating and exploring without intruding ones privacy.
scored 4 out of the 9
CONCEPT DEVELOPMENT
CONCEPT DEVELOPMENT
CONCEPT DEVELOPMENT
Based on the schwarts values I created three different concepts, each taking a different direction within these values. With the feedback from my client I broke down the concepts to their best parts and refined those into a new and final concept.
Based on the schwarts values I created three different concepts, each taking a different direction within these values. With the feedback from my client I broke down the concepts to their best parts and refined those into a new and final concept.
Based on the schwarts values I created three different concepts, each taking a different direction within these values. With the feedback from my client I broke down the concepts to their best parts and refined those into a new and final concept.
x
x
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WHAT
The reqruitment agency of the future is māek, an agency that focuses on the creative sector. As intermediary between employers and employees. Offering a physical and digital space to our client. Within this trustworthy and stimulating space our clients can safely and independently look for their next step in their creative carreer.
OFFICE
A physical space where the latent job-seekers can work, lunch, join events such as lectures, meet-ups and presentations. A stimulating working enviroment that acts as a in betweener, between home and work. It's here where they can work within the comfort of home and the focus you'll get at work.
SOCIAL
Our own social media platform where our clients get to connect with eachother and get in touch with eachothers. It's here where Employers and Employees get to view eachothers profile. Our clients get to view open vacansies and companies to view their skills and experiences. Our digital space will act as mediator between the two.
Our own social media platform where our clients get to connect with eachother and get in touch with eachothers. It's here where Employers and Employees get to view eachothers profile. Our clients get to view open vacansies and companies to view their skills and experiencies. Our digital space will act as mediator between the two.
CONNECTion TO SELF DIRECTION
By offering a place for jobseekers to connect with others and network for new potential jobs they get the freedom to independently explore new carreers and / or jobs.
REFINING THE
TARGET AUDIENCE
REFINING THE
TARGET AUDIENCE
Latent jobseekers from 30 years or older is a large target audience, for this concept to work I needed to refine the target audience to a specific group. To refine the target i've added a specific filter,Latent jobseekers from 30 years or older that work within a creative sector.
Latent jobseekers from 30 years or older is a large target audience, for this concept to work I needed to refine the target audience to a specific group. To refine the target i've added a specific filter,Latent jobseekers from 30 years or older that work within a creative sector.
TOUCHPOINTS
TOUCHPOINTS
To get the message out and to become a point of recognisition within this community, it is important to set up office space that raises intresest from this specific target audience, the building, upholstery and furniture needs to fit the interests and style of the target audience.
To get the message out and to become a point of recognisition within this community, it is important to set up office space that raises intresest from this specific target audience, the building, upholstery and furniture needs to fit the interests and style of the target audience.
IN PRACTICE
By subscribing to our service the client will set up an account within our database that will allow us to invite them to events and get in contact with future employers - within their interests, in return for a monthly fee. To keep our the service exclusive we'll keep the amount of people able to subscribe to a minimum. Whenever a client find a new job he or she we'll be asked to give a review in return for a subscribtion key which she may share with one of her friends or relatives.
HOW IT'S CONNECTED TO SECURITY
Feeling a part of and experiencing reciprocity of favors will add to the need of security with our clients. Sharing reviews with our other clients will help others, in return they get to attend free networking events .
DIGITAL ENVIRONMENT
DIGITAL ENVIRONMENT
CONNECTION TO ACHIEVEMENT
Our clients desire social recognition, by those who they work for and work with. To use are service you'll be invited for a interview with one of our employers who's familiar with the sector you are working in. Our service is not for everyone, it's exclusive for those who are recognitized.
FINISH
When the client finds a new job which he or she is happy they will be asked to fill in a review form for us to optimise the jobseeking experience for other members of our service. Thus creating a eco-system where our users create a better environment for each other and improving the match-making service.
FEEDBACK
FEED-
BACK
FEED-
BACK
FEEDBACK
Our client, Unique and the mediators - our subject tearchers where impressed by the results. For every question they had I was prepaired with answers that conntected to the research phase. The project ended up 3th of all every other 2nd year student from our course.
Our client, Unique and the mediators - our subject tearchers where impressed by the results. For every question they had I was prepaired with answers that conntected to the research phase. The project ended up 3th of all every other 2nd year student from our course.
Our client, Unique and the mediators - our subject tearchers where impressed by the results. For every question they had I was prepaired with answers that conntected to the research phase. The project ended up 3th of all every other 2nd year student from our course.
REFLECTION
RE-
FLECTION
REFLECTION
Within the weeks of working on this project I've spent a lot of time doing a research, losing time for concept development, visualising and realising the project. The research does pay of in the concept phase but for future project I'll try to improve time managment.
Within the weeks of working on this project I've spent a lot of time doing a research, losing time for concept development, visualising and realising the project. The research does pay of in the concept phase but for future project I'll try to improve time managment.
Within the weeks of working on this project I've spent a lot of time doing a research, losing time for concept development, visualising and realising the project. The research does pay of in the concept phase but for future project I'll try to improve time managment.
CONLUSION
CONCLUSION
CON-
CLUSION
CON-
CLUSION
The māek experience project is a case which I'm very proud of, connecting different phases throughout the process back to the backbone, which is research. By going back and forth to optimise the the phases for our target audience. Doing so I feel contempt with the results.
The māek experience project is a case which I'm very proud of, connecting different phases throughout the process back to the backbone, which is research. By going back and forth to optimise the the phases for our target audience. Doing so I feel contempt with the results.
The māek experience project is a case which I'm very proud of, connecting different phases throughout the process back to the backbone, which is research. By going back and forth to optimise the the phases for our target audience. Doing so I feel contempt with the results.
OTHER CASES
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NintendoBranding Analysis
VodafoneVisual Design
KlonkKomiksIllustrations & Storytelling
EDUCATION
2007 - 2011
Grafisch Lyceum, Rotterdam VMBO 3
2011 - 2015
Grafisch Lyceum, Rotterdam MBO 4
Interaction & Media Design
2016
Hoge School, Rotterdam HBO
Communication & Media Design
2018
Hoge school, Rotterdam HBO
Minor in User Interface and Experience Design
SKILLS
Web & Print Design
UI & UX Design
Photo Manipulation & Restoration
Communication Design
Information Architecture
Illustration
PILLOWSOPHY
We designers create, be it art or sollutions to problems, from local small scale shops, to big businesses though out the country or operating internationally. It start with an idea and ends with a feeling and message. Born to stimulate the visual sense of our fellow human beings. We design for the mind.
DESIGNED FOR THE MIND
ALL WORK BY © 2016 / 2019 BARK MILE ( MARK BIJL)